Marketing in Microsoft Dynamics® CRM
With Microsoft Dynamics® CRM, you can market more effectively, improve productivity, and gain actionable insight into your marketing efforts. With the power to easily segment your database, you will be able to execute campaigns that are targeted to your most valuable prospects. Streamline email blast and direct mail campaigns with built-in mail merge capabilities and Outlook® integration. Take advantage of the undiscovered potential in your own customer base and turn responses into leads with efficient and increased marketing process productivity.
- Pinpoint Segmentation – segment prospects with laser-like accuracy and dynamically apply this criteria to existing and future prospects
- Improved Data Management – import lead lists quickly and cleanly, making them immediately available for campaigns
- Campaign Life Cycle Management – analyze your campaign effectiveness by managing the campaign budget, tasks, activities, and sales literature.
- Intelligent Lead Management – track lead information separate from your customers, allowing conversion to happen when you are ready
- Permission Marketing – handle your customer’s opt-in/opt-out preferences by marketing method with ease
- Seamless Event Management – management your event campaigns, including advertising, attendees, and post-event follow up
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